The consumer protection charity continues its strategy of creating “cutting-edge messages” with engaging digital products that solve consumers’ key problems and provide them with the most convenient ways to quickly and efficiently find the safety information they need.

Electrical Safety First is the UK’s leading charity committed to reducing the number of injuries and deaths caused by electricity.

Electrical Safety First works across multiple channels and has a robust digital roadmap that enables consumers to find potentially life-saving information on a range of safety issues related to electrical appliances and electrical installations. The digital product strategy is managed and implemented by the Charity’s digital partner Absurd.

As part of its current delivery program, Electrical Safety First has introduced a new smartphone app. The app takes popular content from the Electrical Safety First website and makes it easily accessible on the go.

The app launch follows the success of the Voice app available on Alexa and Google Nest. Users can instruct their speaker to open the Electrical Safety First app and then ask, “Ok Google, has my washing machine been recalled?” and urges them to act.

“With the new app, we are taking another step to maximize the digital customer experience around our security information and to meet the increasing consumer demand for the use of the latest intelligent technology to carry out tasks,” said Emma Drackford, Communications Director at Electrical Safety First. “We are confident that the new app will help further reduce the number of electrical injuries and deaths.”

Oliver Bailey of Absurd added, “User feedback and information about the behavior of users of the new and improved platform was critical in the development and design process. The first iteration of the app includes the most popular and used features, and as an MVP, we are constantly adding new features based on user insights.

“We put the consumer at the center of the digital products we develop – so everyone can benefit from the wealth of information and advice from Electrical Safety First.”

The iOs app can be downloaded from the Apple App Store


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