Manchester United’s failed attempt to join the European Super League reignited the flames for anti-glazer protests last month.
Seeing the glasses on their backfoot after the disaster, fans have been building the pressure, frustrated with the club’s increasing debt and lack of investment in facilities.
As for the actual Super League, United are still feeling the flak of the now catastrophic accession plan.
Club shareholders Lindsell Train Ltd, who own 29.7 percent of the club’s issued share capital, have said they are dissatisfied with United’s decision and lack of advice, according to The Times.
(Photo by Christopher Furlong / Getty Images)
Lindell Train Ltd explains its investment in United and also has minor stakes in Juventus and Celtic. Their monthly equity fund report for April stated, “Our investment case is based on the expectation that the value of these legendary institutions should rise over the long term, as football’s global fan base grows and digital media allows fans to engage more deeply discuss the associations they support. “
Super League “was a surprise”
Report from Lindsell Train Ltd: “The announcement of the breakaway European Super League (“ ESL ”) in April surprised us. In response, we asked to meet with all three clubs (including Celtic, although it was not a member of the ESL). At those meetings, we expressed our disappointment at the reputational damage that Juventus and Manchester United have caused themselves.
“We asked for clarity on their position in relation to the future ESL. Most importantly, we urged them to return to respectful negotiations with all members of the football community in order to work towards mutually beneficial goals. We continue to closely monitor events as they unfold, taking into account their impact on our investment case. “
These comments underscore how damaging United’s decision to join a now-abandoned league was.
Across the country there was great outrage from supporters, club legends and politicians against the proposals that would have devastated the existing structure of the game.
Lindell Train Ltd cited United as “reputational damage” to themselves and they would of course feel the effects of the union.
The last line of their explanation of how to consider the impact on their investment shows that they are not happy with the situation.
This is a lingering headache for United, caused by the club itself.
Sponsors are already dissatisfied with being pressured by supporters protesting against the glaziers. The Guardian reported last week that THG had withdrawn a proposed £ 200 million deal to sponsor the club’s training kits, which were due to begin in July.
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