Manchester is home to 371,636 businesses – most of any region in the North West. Maintaining a strong online presence can be an effective tool in promoting your Manchester business and attracting customers. By increasing your online visibility, you can present your company in front of local customers, generate leads and increase sales.
Smart use of social media
Manchester is the UK city most dependent on social media, according to a study by AddictiveTips. Mancunians spend an average of 16 hours and 13 minutes a week on social websites, with Facebook being the most popular platform. By creating a social media business profile, you can increase online visibility and present your company to potential customers while browsing social media. However, instead of spreading too thinly across multiple platforms, it makes sense to focus on just one. Since Facebook is already the most popular platform in the world and is great for business promotion, starting a Facebook business page is the best choice to start with.
Optimize your website for SEO
SEO (search engine optimization) is essential to increase your online visibility. By implementing SEO best practices, you can ensure that your business appears higher in Google search results when potential customers search for specific words and phrases. Local SEO in particular can ensure that you reach local customers, which leads to more leads and conversions. For example, creating a Google My Business account is an effective way to get visible in both local search results and Google Maps. To optimize your account, make sure you provide comprehensive, accurate, and up-to-date information, including hours of operation, acceptable payment methods, and plenty of photos. You should also encourage your customers to leave reviews about your business and respond promptly to those who do.
Invest in targeted advertising
While most digital marketing strategies take time and patience to produce results, targeted ads work as a short-term solution to reach your target market quickly. All social media platforms (such as Facebook, Twitter and LinkedIn) offer the opportunity to place targeted ads in order to familiarize a wide audience with your products and services and to increase sales. Ad platforms also let you monitor the success of your campaigns with valuable in-depth metrics so you can make adjustments if necessary to improve their success. For example, Facebook ads are an effective way to build brand awareness, increase engagement, drive traffic to your website, generate leads, and increase purchases. They can also be used to increase pedestrian traffic to stationary stores. With targeted Facebook ads, you don’t have to use just one blanket ad for all customers. For example, you can ensure that the right products are being advertised in the right demographics.
Increasing the online visibility of your Manchester business can help attract local customers and build a loyal fan base. By leveraging social media, optimizing your website for SEO, and investing in targeted ads, you can effectively get your business visible, increase sales, and maintain a competitive advantage.